WebVisible and Media General, Inc. announced a partnership that will provide online advertising technology to local businesses advertising with Media General's newspaper and television properties throughout the Southeast. The partnership is designed to provide new revenue opportunities to Media General by expanding the company's portfolio of advertising solutions.
Media General advertisers will gain access to technology and services that help companies connect with customers online. The platform is powered by WebVisible and is offered to advertisers through Media General's local media brand names. The companies have launched the program in five locations so far, through Media General's newspaper and television properties in Tampa, Fla.; Winston-Salem, N.C.; Greenville/Spartanburg, S.C.; Woodbridge/Manassas, Va.; and Richmond, Va.