WebSideStory Launches Multi-Media Analytics Solution

Apr 07, 2006

WebSideStory, Inc., a provider of on-demand digital marketing and customer analysis applications, has announced the launch of HBX Analytics 3.5, which expands the dimensions of analysis beyond the tracking of traditional HTML content to include streaming media and mobile device user behavior. HBX 3.5, which is currently available to customers at no extra charge, includes: Streaming Media Tracking, where customers can quantify audience levels and interaction with streaming audio and video content served on their own Web site or distributed to an external Web site via Windows Media Player, QuickTime, or RealPlayer; and Analysis of Mobile Device User Behavior, to allow marketers to get rich information about visitors who access their HTML and WML Web sites through mobile devices.