Vignette, a provider of web experience management and delivery, announced it has entered into a definitive agreement to acquire Vidavee, a video web services company that enables web publishers to upload, share, analyze, and monetize internet video content. The acquisition and integration of Vidavee's video publishing technology is intended to provide unique video management and publishing capabilities to help advertisers and publishers generate new traffic, improve customer engagement, and increase revenues. Under the terms of the agreement between Vignette and Vidavee, Vignette will pay approximately $6.6 million in cash for all outstanding shares of Vidavee.
Vidavee leverages heat maps to help organizations analyze viewer interaction and enable these companies to improve impressions and drive additional revenues by taking the most popular sections of a video stream and dynamically inserting advertising and other rich content. Additional video tagging capabilities allow users to identify sections of interest from a video and share the content to increase views and attract additional users. Upon completion of the acquisition, Vignette will immediately offer Vidavee's video publishing technologies through a Software as a Service (SaaS) model.