Vidyard Expands Video Platform to Help Marketers Generate More Leads with Video

Dec 07, 2017

Vidyard, a video platform for business, says it is making it easier than ever for B2B marketers to attract, engage, and convert more leads with online video content. With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement, and lead conversion. Vidyard also is supporting new video content formats including 4K and 360 degree video.

With its new Autumn 2017 release, Vidyard has added the following capabilities to its video marketing solution:

  • Vidyard Interactive Events Library: Create interactive lead forms, annotations, and call-to-action (CTA) events, then apply to any video in your content library. Update at any time, all from one central location within the Vidyard platform.
  • Free Automated Transcription: Automate the creation of audio transcripts for every video in your library while ensuring those transcripts are applied to your website metadata.
  • Facebook Analytics: Get a single-source, at-a-glance comparison of how videos are performing across various platforms, including Facebook, to make next-step decisions quicker and optimize results. 
  • New Content Format Support: Native support for 360 degree video, 4K video, H.265 and VP9 video formats to power new video content experiences.