Van Gennep M.A.C.'s new publishing platform, PublishingNOW!, aims to expedite workflows by offering users control over the complete publishing process. The company claims PublishingNOW! is the first complete publishing platform based on a digital asset management (DAM) system.
PublishingNOW! users can plan publications and related tasks; collect content from cross-channel sources and store everything in a centralized DAM; produce output driven by approval-based workflows; and publish to print, tablet or website channels.
PublishingNOW! is driven by ADAM Software NV's DAM platform. ADAM Software acquired Van Gennep earlier this month. Van Gennep is a vendor of editorial planning and publishing systems for publishers and enterprise brand owners.