Investopedia, a financial information and investing education website owned by Forbes, has been acquired by ValueClick for $42 million in cash. ValueClick, which predicts Investopedia will generate $10 million in revenue for the 2010 financial year, is also assuming certain financial liabilities of its new acquisition. ValueClick will operate the company as a subsidiary, retaining its employee base and management.
Founded in 1999, Investopedia is a resource for consumers that provides a comprehensive library of financial terms, articles, tutorials, and investing educational tools including virtual trading simulators and financial exam study materials. According to comScore, the site receives some 2.2 unique US-based visitors each month.