VOCEL and Random House Announce Partnership

Mar 21, 2006

VOCEL, a company in the wireless field, and Random House Children's Books, an English language children's trade book publisher, have announced a partnership to bring HIT Entertainment's fifty-million-plus "Thomas and Friends" stories to mobile phones. This new application, based on the Thomas and Friends book, Thomas and Percy and the Dragon, is now available through Sprint. As the storyteller reads, each spoken word is highlighted to encourage reading and reinforce the learning process for children. Sprint customers are able to subscribe and customize this application at the touch of a button. Users can choose whether to turn the corresponding soundtrack on or off. Pricing for downloading Thomas & Friends is $3.99.

(www.thomasandfriends.com; www.vocel.com)