WHSmith announced it would partner with Kobo in the U.K. and Ireland to bring Kobo e-readers and Kobo's ebook store to its customers. More than 750 WHSmith high street and travel stores will carry Kobo's range of Wi-Fi e-readers, which start at 89.99 GBP, including the first touch screen e-reader widely available in the U.K, the Kobo Touch, for 109.99 GBP.
According to paidContent, WHSmith will also connect its customers with Kobo's ebook store, in lieu of the existing WHSmith ebook store. Kobo offers readers access to 2.2 million titles, including a million free ebooks, and its e-readers can store up to 30,000 ebooks with expandable memory. Kobo is one of the most popular ebook brands in Australia and Canada; this is the company's first launch in the U.K.