Turner Sports and Snapchat Enter into Multi-Year Live Story Partnership

Mar 14, 2016

Turner Sports and Snapchat are joining forces for a multi-year content deal that leverages Snapchat's Live Story product with the goal of enhancing fans' storytelling and viewing experiences through Snapchat's coverage of major sporting events, including year-round NCAA Championships. The partnership will debut during NCAA March Madness.   

Snapchat Live Stories allow Snapchatters to contribute their perspectives through video and photo Snaps to one collective Story. As part of the deal, Snapchatters will have access to a variety of official brand marks, imagery and behind-the-scenes Snaps to better the storytelling of that premiere event. To compile the Live Story, Snapchat curates the thousands of submitted Snaps into a brief video that can be broadcast globally to millions of fans right on their mobile device. Each day, Snapchat says, 10 to 20 million Snapchatters tune into a Live Story daily.

Brands will have the opportunity to align with this immersive viewing environment through various advertising products, such as Snapchat's 3V ad product. 3V ads are full-screen, vertical video ads that are interspersed throughout the user-submitted content in a Live Story.

(Snapchat.com, Turner.com)