Tremor Network Selects TACODA for its Video Advertising Solution

May 09, 2006


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TACODA, a behaviorally-targeted online advertising network, and Tremor Network, a provider of rich media and online video advertising, have announced the introduction of an in-stream video advertising solution, allowing advertisers to more accurately target their online video campaigns to users.

TACODA will extend its behavioral technology and audience data to Tremor Network. Moreover, Tremor Network will be TACODA's preferred technology provider for in-stream video ads within the TACODA Audience Networks. By partnering with TACODA, Tremor will be able to collect audience metrics that are currently not available such as detailed statistics that highlight consumer interest and interaction with video ad campaigns broken down by categories of anonymous historical behavior.

(www.tacoda.com; www.tremornetwork.com)