TotalWorks Inc., an enterprise publishing solutions provider, is collaborating with Ace Hardware Commercial & Industrial Supply (C&I) on an automated publishing solution for creation of targeted store promotional flyers. The publishing tool, known as Ace C&I BYO Flyer, is designed to help Ace Hardware C&I stores to create customized promotional literature for targeted markets.
TotalWorks provides a Web-enabled utility that allows more than 300 Ace Hardware C&I stores, Ace's newest business line, to have control over product selection, pricing, design and other variables in creating monthly promotional flyers. Stores log onto a Web site, choose Ace-approved promotional elements, and produce flyers with appropriate store location and design elements that are properly formatted. Previously, Oak Brook, Ill.-based Ace Hardware C&I produced a bimonthly flyer for all of its stores. Product promotions and pricing were the same for stores from Illinois to Florida.