The Reasons Young People Aren't Buying Ebooks

Mar 14, 2014


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Research from Voxburner has revealed that only 5% of young people expect to buy an e-reader in the next 12 months. This is compared to the 24% of respondents who expect to buy a tablet, and 40% who are expecting to upgrade their smartphone. 

However, 26% of young people expect their spending on ebooks to increase this year. This rises to 29% among female respondents, although significantly falls to 18% among young males.

According to the research, 13% of respondents have spent up to £5 on ebooks in the last month, while another 11% have spent over £5. For those that buy ebooks, 30% are most likely to purchase novels to read on their device. Just 8% will buy academic books to aid their studying and 5% buy non-fiction.

A whopping 62% say that they still prefer to hold books as a physical product rather than in digital format, while one fifth of 16-24-year-olds feel that they don't want to be restricted to a particular device, which means they can't easily share books with friends. This is key, because 38% of young consumers feel it is very important to be able to legally share their digital purchases will friends.

The full report can be downloaded for free on the Voxburner website