The Aura Group announced the official launch of its MovieConnect App for Facebook. The media advertising and consulting firm is partnering with major Hollywood studios to use MovieConnect on Facebook, which officially launched with the release of the film The Hangover Part II.
The proprietary movie ticketing and showtime advertising technology allows for one-click movie times and tickets. Using it as an application on Facebook will allow film studios to upload the app onto a movie's fan page and allow fans to find theaters and tickets without leaving Facebook.
The Aura Group developed the MovieConnect app to be easily customizable by film studios and branded for specific movies. Facebook users can access the application by visiting a movie's fan page.