Texterity Launches Best Practices Group

Sep 22, 2006

Texterity, a provider of digital publishing solutions, has formed a Best Practices Group designed to help publishers increase revenue, build circulation, and generate or expand their international subscription base. The Best Practices group will offer the following programs: Website optimization analysis, where Texterity analyzes how a publisher promotes their digital editions on the web and provides a report offering suggestions on how to improve the digital opt-in rate; Circulation-building programs, where Texterity will review existing promotional plans and make optimization recommendations or Texterity will structure a custom circulation-building plan that includes programs such as free digital trials, instant sampling, or send-to-a-friend; Email marketing, where Texterity offers notification templates that engage subscribers, designed to increase open rates; International growth, so that digital editions offer the opportunity to expand, or begin offering, international subscriptions; and revenue optimization, where Texterity will review a publisher's entire digital program and make recommendations on how the plan can be refined, expanded or made more profitable.