TellApart, Inc. announced it had secured $13 million after a Series B round of financing led by Bain Capital Ventures. Ajay Agarwal, managing director at Bain Capital Ventures, will join the TellApart Board of Directors as part of the financing. TellApart's total funding is now $17.75 million. TellApart is also backed by Greylock Partners and many of Silicon Valley's prominent angel investors.
Founded in 2009, TellApart helps ecommerce firms drive revenue by using their own customer data, through its Customer Data Platform which includes the Transactional Retargeting application. TellApart operates on a pay-for-performance model, so a share of revenue is paid only when a prospect becomes a customer by clicking on a TellApart-generated ad and then making a purchase. The company reports that clients using its Transactional Retargeting application have experienced a 3-5% increase of overall revenue, on average.