Taboola, an online video discovery and distribution platform for content publishers, announced that it has expanded its partnership with Brightcove, creators of the eponymous online video platform. The partnership will allow small and medium-sized businesses to run Taboola's video recommendation engine in conjunction with the Brightcove platform.
Smaller sites using Brightcove's Express $499 edition will be able to implement Taboola video recommendations within their Brightcove players, on article pages, index pages, and homepages, at a monthly subscription starting at $59.99.
Taboola video recommendations are based on mathematical algorithms that combine behavioral and contextual data to analyze users' engagement with the videos they watch and generate real-time predictions for additional videos of interest. The recommendations appear as lists of thumbnail images in a section titled "Other Videos You May Like," on article pages, index pages, and on video pages.