TNS Media Intelligence Acquires Cymfony

Feb 27, 2007

TNS Media Intelligence (TNS MI) has bought Cymfony. Headquartered in the Boston, MA area, Cymfony is a provider in combining traditional and social media research and analysis, designed to help organizations extract insights into consumer behaviors and emerging market trends by monitoring, measuring, and analyzing consumer-generated and traditional media. The acquisition integrates Cymfony's knowledge in tracking and analyzing the intersection of traditional and social media, such as blogs and social networks, with TNS MI's current suite of advertising and intelligence products. The Jordan, Edmiston Group, Inc. (JEGI), the New York-based investment banking firm that specializes in media and information, represented Cymfony in this transaction and acted as its exclusive financial advisor. Terms of the acquisition were not disclosed.