According to new survey data from Constant Contact, Inc., small business owners are evaluating their technology tools through an engagement lens. Over half (60%) of respondents said online survey tools were the most effective at engaging existing customers, followed closely by digital loyalty tracking systems (56%), with customer relationship management systems (46%), email marketing (45%), and contact management tools (38%) rounding out the top five responses.
Another newcomer to the scene is the daily deal, which has already made a big impression on small business. When small business owners were asked which technology tools they see as most effective in attracting new customers 53% said daily deals; 51% said Internet ads; 38% said web listing sites; 37% said social media ads; 29% said online coupons.
When asked which tools are effective at both attracting and engaging customers 77% said websites; 69% said blogs; 60% said social media; 59% said video hosting sites; 52% said event management tools; 50% said email marketing.