DRM means different things to different people. In popular perception, DRM is often associated with controlling access to proprietary content--for instance, preventing music or video file-sharing. To be clear, this article is not about content protection technologies that prevent viewing or using digital assets. Instead, we take an enterprise perspective, and the focus here is on enterprise DRM tools to manage the rights and licensing information associated with digital assets.
Jul 27, 2007
Superpages.com has launched a beta trial of local video advertising. Superpages.com is trialing 30- and 60-second local merchant video advertising in the Seattle, Los Angeles, and San Francisco Bay areas.