Publishers are making the investment in native ads and sponsored content because the engagement metrics show a favorable reader experience. While the signs point to native ads being here to stay, publishers still have a lot of room to improve and optimize the native ad experience before it has long-lasting appeal. One opportunity that publishers can take to enhance their native ad program is by delivering a custom site search experience that helps advertisers reach their target audience while also showing fast and relevant results to readers. Here are three ways to successfully incorporate native ads into your reader's search experience.
Jul 27, 2007
Superpages.com has launched a beta trial of local video advertising. Superpages.com is trialing 30- and 60-second local merchant video advertising in the Seattle, Los Angeles, and San Francisco Bay areas.