Sun Microsystems, Inc. has announced a new vertical group that will create technology solutions to meet Hollywood's demand for reliable, fast, and open technology. Sun is already delivering the Digital Asset Management Reference Architecture, video management, and storage products to companies like Home Box Office (HBO), WGBH and Major League Baseball Advanced Media (MLBAM). Sun's research and development plans to focus on the transition to digital distribution, the introduction of disk-based archives, and the emergence of new distribution channels such as that offered by telecommunications companies for IPTV.
Sun has appointed Sun Labs head Glenn Edens to the post of SVP of broadband, media, and entertainment industry. Edens joins other executives including Juan Dewar, now appointed VP of media and entertainment, who previously led the Java technology mobility group for Sun. Sun also brought in Andy Sheldon, who was recently responsible for the applications and services initiatives at Microsoft TV and was senior director of product marketing at MSN TV. Lastly, Darrel Jordan-Smith is newly appointed VP of global telecommunications.