Study Anticipates Heavy Decline in Paper Use and Print Sales, Thanks to Tablets

Aug 23, 2011


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According to a report by RISI, a provider of information for the forest products industry, media tablets are on track to become a mass-market device faster than any other technological device that's previously been released. The study, titled "The Impact of Media Tablets on Publication Paper Markets," shows that sales of tablets will likely reach 195 million units by 2015, which will cause paper use in magazines to drop by 20%.

The study reports that tablets are increasingly replacing print media: the top free iTunes app in 2010 was iBooks; Amazon reports selling more ebooks than print books; a Morgan Stanley inquiry discovered that 42% of U.S. tablet owners plan to cancel their print newspaper subscription. Market declines in Europe are also expected, specifically in print newspaper.

(www.risi.com/media)