Sprout Social Launches #BePresent Campaign, Introduces Free Brand Engagement Reports

Jul 25, 2013

Sprout Social, a provider of social media management and engagement for businesses, announced the kickoff of #BePresent - a new initiative to help brands better measure and improve social media engagement. At the center of the campaign is a new Engagement Report, which all brands are invited to generate and download for free at mustbepresent.com.

The engagement report uses proprietary models to identify messages likely needing a response and measures the brand's responsiveness to those inquiries. Each report provides a number of relevant statistics including response rate, average response times, and industry and peer-group benchmarks

(mustbepresent.com, sproutsocial.com)