SourceMedia Creates Research and Data Unit

Aug 24, 2010

SourceMedia, the New York-based publisher of The American Banker, has opened a syndicated research and data unit, which will operate in conjunction with the publisher's news and analysis, events, and custom media divisions. The research and data unit, headed by managing director of research and data Jim Moore, will initially focus on expanding data tools and content available under The American Banker brand. Surveys and other collaborative research efforts will be directed at SourceMedia's various subscribers in order to help the new unit build more effective content.