Sony and Borders to Sell Digital Reading Device

Apr 04, 2006


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Sony Electronics and Borders, Inc., have announced an agreement to make the Sony Reader--a reading device for ebooks and text documents--available through about 200 Borders stores nationwide. The Sony Reader will debut in Borders and more than 30 Sony Style stores around the country as well as online at www.sonystyle.com. Borders stores, including some airport locations, will be outfitted with custom-designed display fixtures that will enable customers to learn about the device firsthand and experience reading with the high-contrast, high-resolution electronic paper display.

Roughly the size of a paperback novel, but thinner than most (about .5 inches thin), the device can store hundreds of books and other documents using a combination of internal flash memory and optional Memory Stick or Secure Digital (SD) flash memory cards. As part of the relationship, Borders customers will also have the opportunity to purchase prepaid cards, redeemable online for ebooks at the Sony CONNECT service which will offer a selection of trade fiction and non-fiction ebooks from major and independent publishers.

(www.sonystyle.com; www.bordersgroupinc.com)