Social Commerce Start-up Owned it Launches Technology

Jan 15, 2013

Owned it, an Oxygen Accelerator start-up, has launched its social referral platform which helps retailers to increase referrals, revenue and conversions by turning the retailer's order confirmation page into a springboard for social sharing of tailored offers and incentives.

Owned it has been in stealth mode since its inception and is already working with retailers from 18 different countries in the consumer electronics, gadgets, gifts and fashion sectors.

Owned it's platform turns shoppers into brand advocates by providing them with tailored incentives to share information on recently purchased items with their friends and family. The retailer gains exposure to new visitors from the customer's social circle, leading to more sales while the customer, friends, and family gain an incentive, such as discount codes, free delivery or cash back.