Snap Interactive Signs Exclusive Media and Ad Operations Partnership with Krush Media

Jul 25, 2017

Snap Interactive, Inc., a provider of live video social networking and interactive dating applications, announced an exclusive media representation and ad operations partnership with Krush Media, a full-service digital advertising and media company that allows brands and publishers to traditionally and programmatically execute ad campaigns that engage and monetize audiences across all screens. Under the agreement, KrushMedia’s ad sales team will represent SNAP’s video properties–including PaltalkCamfrog and Tinychat – to ad agencies, programmatic trade desks, and ad networks. Krush Media will also oversee ad operations and yield management to optimize SNAP’s monetization efforts across its full stack of inventory.

In addition to managing direct and programmatic ad sales, Krush Media will be responsible for monetizing SNAP’s ad inventory across its key applications Paltalk, Camfrog and Tinychat, which record millions of registered users worldwide. Together, these products power one of the world’s largest global collections of video-based communities, with proprietary technology to host thousands of simultaneous live group conversations on topics such as politics, financial markets, music, and dating. SNAP communities combined have tens of millions of registered users and attract a demographically and geographically diverse user base, with users in over 180 different countries as of March 31, 2017.