Sitecore Debuts Email Campaign Manager Product

Jun 17, 2010


Sitecore launched a new product that helps marketers track and manage email campaigns. Sitecore Email Campaign Manager is a customer engagement solution that extends the functions of the Sitecore CMS and Online Marketing Suite by giving users advanced customer tracking and targeting functionality, as well as integrated email management and integration with CRM systems.

Email Campaign Manager is designed to help marketers understand the interactions of customers with corporate websites in relation to email campaigns, enabling them to better gauge the effects of the campaigns at the individual consumer level. The product also lets users map customers in a CRM system to specific website and email interactions, returning a quantitative analysis of campaigns by tracking all related website conversions.