Searchmetrics GmbH, a provider of search and social analytics software, has made a host of digital marketing data freely available on its website, which will allow individuals and businesses to assess a website's search engine optimization (SEO), paid search advertising, social media visibility, and backlinks structure. Searchmetrics monitors more than 75 million websites, all of which can be analyzed.
The data is available via a new online dashboard which has been introduced for Searchmetics Essentials software. Users can enter the URL of a website and receive a snapshot of the "search and social success of the site." Searchmetrics also provides measurements for how often a site's pages are liked, tweeted, and shared through social networks, including Facebook, Twitter, and Google+.