Searchmetrics has added a number of new features to its platform for digital marketers, including a new Social Engagement tool that automatically tracks social media engagement for specific URLs or landing pages. It identifies if and when a post becomes viral and which social networks are having the greatest impact.
Another new feature is Holistic Search, which lets marketers analyze the performance of their organic search and paid search activity side-by-side to. The new Content Optimization feature lets marketers gather insights from competitors' websites including generating lists of alternative phrases and wording for specific target keywords or topics.
The three new features can be found on the Searchmetrics Suite, the company's online platform for digital marketers and agencies which provides customized insights, forecasts, and recommendations to support cross-channel digital marketing campaigns including search, social media, and mobile.