The Transport Express Regional (TER) division of SNCF has chosen Tridion's enterprise content management for the redesign of its 20 regional websites, to improve customer relations and strengthen its image and positioning. Recent European legislation proposes that from 2007, rail networks across the continent will be open to competition from other carriers. To pre-empt and prepare itself properly for the competition, SNCF has reassessed its overall strategy and the Internet will play a key role in the company's new customer relationship focus. SNCF plans to strengthen customer loyalty by offering personalized online services to existing customers. The company also plans to attract new customers by rolling-out targeted marketing campaigns on the 20 TER Web sites. Furthermore, it intends to leverage the Internet as a medium to consolidate its image and positioning the eyes of the traveling public.