SLI Systems announced the general availability of Conversion Optimizer, its full-service multivariate and A/B testing solution. Conversion Optimizer enables site owners to test variations in display and design, functionality, and formatting of site search and navigation pages and is backed by a team of search and merchandising experts for ongoing guidance and analysis.
Conversion Optimizer is designed to help online businesses increase revenue per visitor and conversion rates by helping fine-tune search and navigation pages, while increasing the amount of testing companies can conduct on their sites. Conversion Optimizer lets e-retailers run tests using revenue per visitor as the key metric, providing a more accurate picture of the impact of website changes. Zodee, Folica, Abe's of Maine, and Motorcycle Superstore are among the early SLI customers currently now using Conversion Optimizer.