SDL, a provider of customer experience management, and North Plains,announced a global strategic alliance aimed at helping organizations do a more effective job of driving digital customer experiences using rich media. Under the agreement, SDL will resell North Plains' technology with its Web Content Management (WCM) platform, SDL Tridion. The companies will also work together to develop joint sales and marketing initiatives.
With this agreement, SDL will be able to leverage North Plains solutions to address digital media assets from creative lifecycle to ongoing management. Both organizations also remain committed to providing marketing teams access to all the tools they require to seamlessly produce, manage and leverage assets.