Report Shows Q1 Increase in Paid Search Efficiency

Apr 25, 2013

Kenshoo, a provider of premium digital marketing technology, published its latest edition of the Kenshoo Global Search Advertising Trends report, updated through the first quarter of 2013. The report examines performance of paid search marketing by analyzing campaign data associated with several billion dollars of ad spend managed through Kenshoo across global search engines.

Global CTR for the first quarter of 2013 reached 1.68% compared to 1.04% in Q1 2012, a 62% increase year-over-year (YoY) while Q1 2013 click volume increased 21% YoY. Meanwhile, impression volume declined 26% compared to Q1 2012.

A 15% boost in global paid search ad spend was fueled by a 24% increase in U.S. search ad spend, and an 11% decrease in the U.K, and 4% less in continental Europe.