Receptiv Announces Three Part Media Guarantee

Jan 30, 2018

Receptiv, a mobile video advertising platform focused on delivering high-performing video across mobile environments, announced a three-part media guarantee that ensures all mobile video inventory is reliable, brand-safe, and engaged. With an expected $147 billion to be spent on mobile in 2018, viewability, fraud, and safety remain chief concerns for marketers. But above all else, brands need to identify the mobile content environments their audience values most, from an ever-expanding universe of choices.  

Receptiv’s Reliable, Safe, Engaged (RSE) guarantee is structured around the most critical performance indicators for a valuable mobile video campaign, and pledges make-good impressions for those that don’t meet the commitment criteria of at least 90% viewability score, less than 2% invalid traffic (IVT) or non-human traffic (NHT), and 100% brand safe for all managed service campaigns. Impressions are qualified through a series of proprietary measures and a network of best-in-breed partners, including MOAT, comScore, Nielsen Digital Ad Ratings, and TAG.

Reliable Media is viewable, free of non-human traffic and reaches the right person.

  • Key partnerships include MOAT, IAS, TAG and Nielsen DAR
  • All mobile web impressions include ads.txt to guarantee direct to publisher relationships
  • Campaign Guarantees: 90% viewability for rewarded media/80% for non-rewarded media; Less than 2% IVT/NHT

Receptiv MOAT Benchmarks:

Safe Media is served in environments that exclude violent, lewd, or other objectionable content. Receptiv is committed to providing 100% safe environments, free of any vulgar behavior or content that could diminish brand value or the user experience such as obscene language, pornographic content, and vulgar user-generated content. 

To ensure a completely brand-safe environment, Publishers must complete a three-step process for inclusion in the Receptiv network:

  • Complete both Apple and Google App Store vetting process and approval
  • Complete Receptiv evaluation process to assess content, maintenance, and engagement for overall health of environment  
  • Successfully test and integrate with Receptiv’s software developer kit (SDK)
  • Include ads.txt file in compliance with IAB Tech Labs to eliminate counterfeit mobile web inventory

Engaged Media is any impression targeted to mobile environments that earn top tier engagement rates that are proven to positively impact a mobile video campaign’s performance. Receptiv’s curated publisher portfolio features environments and content that demonstrate a clear value to their audience, reflected in the time they spend in-app, and the number of times they come back throughout the day or week. Receptiv’s in-app network frequency and session duration earns brands 286% higher favorability and engagement rates per Vizu studies. Receptiv platform boasts upto double the engagement times spent than the most popular mobile platforms: Google, Facebook, YouTube and SnapChat per comScore.   

  • Key partnerships include: comScore, AppAnnie
  • Campaign Guarantees: 100% of media fall within comScore’s top 20 content app categories; Vizu Brand Lift: <20%