Random House to Release Children’s Book Apps

Sep 14, 2010

Random House announced that it is partnering with Smashing Ideas, a Seattle-based digital media agency, with the goal of developing children's book-based apps for mobile devices. In this partnership, Random House Children's Books will work with Smashing Ideas' newly created epublishing group and select Random House children's book authors, illustrators, and brands to create innovative, interactive apps that marry traditional storytelling with new technology.

Smashing Ideas develops interactive digital experiences for several formats, based around brand characters in the children's/youth market. Random House is the largest trade book publisher in the U.S.

(www.randomhouse.com; www.smashingideas.com)