Rakuten Marketing announced it has acquired DC Storm. A UK-based technology company, DC Storm provides digital marketers with an omni-channel attribution, measurement, and reporting platform, analytics tools, and consulting services. Terms of the deal were not disclosed.
DC Storm provides an independent, comprehensive, and transparent view of campaign performance across all marketing channels. Additionally, DC Storm's expert services team ensures clients have the option of creating a customized solution. Additionally, DC Storm has built a strong reputation for its tag management capabilities. For digital marketers, this means they can easily add new channels to the Rakuten DC Storm attribution platform without having to rely on development teams to write code each time they want to add or subtract a marketing channel.
All DC Storm employees in the UK, US, and Germany will stay with the company and its headquarters will remain in Brighton. The company will also continue with its key objective of providing independent marketing performance measurement across all channels.