ProQuest Introduces Marketing Toolkit for Academic Libraries

Nov 27, 2007

To address the need for librarians to increase awareness of the library's online resources and encourage time-challenged students to give them a try, ProQuest has launched a free Library Marketing Toolkit designed for academic librarians.

The Library Marketing Toolkit combines "how-to" advice from Beth Dempsey, library marketing expert, speaker, and author, with library best practices and print and digital marketing tools that are easy to customize for individual libraries. Among the program's components are: How-to guide on Marketing Your Library's Online Resources; a menu of database descriptions that speak "patron" rather than library language; customizable promotional flier, advertisement, and poster; a customizable press release and radio script; and a digital "commercial" that can be downloaded to the library's homepage.