Powa, a secure content and commerce platform, and vzaar, an online video hosting platform for ecommerce and business video, partnered to provide integrated web video marketing to businesses. The video solution is designed to keep visitors on businesses' sites longer, to enhance online shopping, and to increase customer engagement.
The videos also support SEO, so rankings in search results can be increased with the solution. Ecommerce sites are increasingly reliant on video to sell products, because videos can help demonstrate the product to customers. ComScore reported that visitors that view videos on a retail site stay an average of 2 minutes longer and are 64% more likely to purchase a product than visitors who do not view videos. Powa is PCI level 1 compliant.