Pheedo Issues Look at RSS Readership Patterns

Jul 26, 2005

Pheedo, an advertising network and ad-delivery platform for RSS publishers, has released the first in a series of "Pheed Read" reports providing the industry's initial look into RSS usage patterns. The "Pheed Read" report provides a preliminary overview of RSS readership patterns, detailing how individual consumers interact with RSS feeds hosted on the Pheedo network. Subsequent reports will provide additional analysis and metrics in a variety of areas. Pheedo's analysis is based on the activity on its network of advertisers and publishers. Pheedo is designed to help advertisers shape successful RSS campaigns and arm publishers with the tools and knowledge required to both understand and monetize RSS content.

The following conclusions and analysis are based on traffic during June and July of 2005. Study findings include: Tuesday is the most active day in RSS readership, with Saturday being the least active. Pheedo data points to Tuesday as being the most active day for RSS viewership, feed retrieval, and click-throughs; click-through rates (CTR) fluctuate significantly depending on day. CTR differs by more than 70% from Tuesday to Saturday. Additionally, feed retrieval has a 47% swing from the most active day (Tuesday) to the least active day (Saturday); "Morning scanners" view the most content, while late-night readers clickthrough more. CTR fluctuates from 7 to 11% depending on the hour of the day that users are consuming the content. CTR peaks in the late night hours and also in the late afternoon; led by Bloglines, 70% of Pheedo managed feeds are read by only five news aggregators. Bloglines is in the top position in Pheedo's feed reader statistics, followed by Firefox, Thunderbird, NewsGator and Sharpreader. In aggregate, these readers are used by almost 70% of people subscribing to Pheedo managed RSS content.