Percussion Software and Buystream Partner to Combine Web Analytics and Content Management

Feb 21, 2003

Percussion Software and Buystream, a provider of Web analytic and reporting solutions, have announced a partnership to combine their content management and Web-analytics solutions. This integration is intended to provide line-of-business users, rather than the technical users, with the statistics to deliver the right content to the proper audience. Buystream Perspective is built specifically for integration into content management systems. The template-driven structure of content management systems is designed to easily integrate into Buystream's data-tag technology. Buystream's data collection technology, data tagging, inherits information such as author, title, and date from each template. Buystream Perspective can then produce reports that enable business managers, content contributors, and editors to understand how effective the content is in context of their business processes and desired outcomes.