PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail

Aug 30, 2018

PebblePost, the creator of Programmatic Direct Mail, announced it has secured a $25 Million Series C round, led by Advance Venture Partners (AVP). The new capital will enhance the company’s capabilities to convert shoppers into buyers with meaningful mail, according to PebblePost.

Programmatic Direct Mail uses online interest and intent data to send mail that influences at-home purchase decisions and drives conversions across all transaction channels, online and physical. Brands on the platform get the ability to run direct mail campaigns as they are used to running digital campaigns.  

PebblePost says its platform is the first to bring digital advertising capabilities to physical mail. The company recently added new features to the Programmatic Direct Mail platform to help brands engage with digital shoppers most likely to convert and improve attribution tracking both online and at physical retail. The platform is built on a foundation of big data, data science, and algorithmic optimization. Engineering and data science teams plan to double in size over the next year to expand the company’s machine learning capabilities. Since its founding, hundreds of brands across retail, travel, financial services, automotive, education, and other verticals have used Programmatic Direct Mail to achieve far higher marketing performance goals than digital channels can provide.

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