Parks Associates Survey Explains Consumer Electronics Demand

Jan 06, 2009


      Bookmark and Share

BEST PRACTICES SERIES

A new study from international research firm Parks Associates finds consumer demand for networking features will drive the next wave of consumer electronics purchasing, particularly for imaging and mobile devices such as digital cameras, photo frames, and mobile phones. Digital Media Evolution, a new survey from Parks Associates, finds nearly 50% of U.S. broadband households want a digital camera with networking capabilities, with nearly 40% similarly interested in a networked digital photo frame. Applications for transferring media and communications among portable and fixed devices are driving this interest in networking. Parks Associates reports that consumers see value in the ability to transfer a mobile call to a fixed-line phone or to move music and photos among PCs and portable multimedia players. Digital Media Evolution is a nationwide survey of U.S. consumers in broadband households and focuses on 2008 consumer electronics purchases, including planned and completed holiday purchases. It also examines consumer interest in networked consumer electronics and willingness to pay a premium for connected devices.

(www.parksassociates.com, www.connectionsconference.com, www.connectionseurope.com, www.connectionsindustryinsights.com)