PK4 Media, a performance-based digital media company, announced the launch of XPS, its proprietary cross-platform technology solution that deploys and optimizes display and video creative across online, mobile, and tablet distribution platforms. XPS analyzes targeting data, while optimizing campaigns across any screen to find the most relevant users to engage with the advertiser's brand.
XPS serves any form of digital advertisement on any capable device and offers a streamlined buying process for both display and video. With unified buying, XPS automatically optimizes delivery of display and video advertising to the best performing placements by site, day, location, device, and more. Advertisers also have the option to use segmented buying specific to inventory, platform, and more to focus on campaign objectives and ROI goals.