OverDrive Announces WIN Catalog at Frankfurt Book Fair

Oct 11, 2011


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OverDrive, Inc. will share details of its new WIN Catalog this week at the Frankfurt Book Fair. The catalog is designed to maximize discovery and potential sell-through by providing samples and links to national and local booksellers for library website visitors that discover a title and "Want It Now."

By featuring publishers' long-tail ebook and audiobook titles, the WIN Catalog aims to make such collections visible to library customers. The catalog also enables patrons who do not want to wait for popular titles to become available to shop for it immediately from a list of booksellers that support their local library.

Libraries that opt-in to offer access to OverDrive's WIN Catalog will earn affiliate fees for all sales referred through a link from their website. Publishers and retailers can apply to join the OverDrive affiliate network at www.contentreserve.com.

(www.overdrive.com)