Outsell, Inc. released a proprietary iPad app at its annual Signature Event conference. The app was developed for its Outsell Leadership Council (OLC) members, but will soon be available to other CEOs served by Outsell. It delivers information that caters to C-level executives of the information industry, such as analysis of industry news, interaction with Outsell analysts, and peer-to-peer decision support.
The Outsell app for iPad was developed in a growing trend of specialized mobile apps for small communities, according to Outsell. Outsell says that it created the app after noticing OLC clients generally used iPads and after listening to clients who expressed a desire to continue discussions after OLC meetings. Co-founder and CEO of Outsell Anthea Stratigos says, "clients can take Outsell and their valuable peer network with them wherever they go."