Outsell Offers Metrics, Analysis on $80 Million Social Media Market

Dec 18, 2007

Outsell, Inc., a syndicated research and advisory firm for the information industry, worldwide, has released a new report estimating the worldwide market for Social Media Market Intelligence (SM-MI) at just over $80 million in 2007. The companies in this segment provide turnkey systems that harvest social media content from blogs, message boards, websites, social networks, product review sites, consumer review sites, and online public forums. According to Outsell, the top players represent approximately 80% of the market with Nielsen Online (BuzzMetrics) ranked first, followed by TNS Media Intelligence/Cymfony, Biz360, Factiva, LexisNexis, Umbria, and Collective Intellect.