Jay Iszo, a psychological business consultant known as the Internet Doctor, has a new book out called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Iszo says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Iszo about his approach to social media marketing.
Jun 23, 2009
Newser, a news aggregation site, has raised $2.5 million in its first official round of funding. The new investment is from HighBeam Research and Hoover’s. Newser now has about 2 million visitors a month.