There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as viewability and traffic fraud. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.
Jun 23, 2009
Newser, a news aggregation site, has raised $2.5 million in its first official round of funding. The new investment is from HighBeam Research and Hoover’s. Newser now has about 2 million visitors a month.