It seems that News Corp.'s foray into the world of iPad-only newspapers is coming to an end - at least for now. With a reported annual operating cost of $30 million dollars, The Daily will be closing its virtual newsroom on December 15, according to Good Ereader.
The Daily was always envisioned as a pretty traditional newspaper that was only delivered via the iPad, complete with a fairy hefty subscription fee. While the idea of a digital-only newspaper was new(ish), it seemed News Corp. was ignoring one main point: people don't read online the same way they do in print. Readers are more interested in tools like Flipboard - that aggregate information from all over the web - than they are about turning to one monolithic source of news.
According to Good Ereader, as of July, The Daily only claimed 100,000 users.
I've been reserving comment on The Daily - the world's first daily newspaper for tablets, brought to you by Rupert Murdoch and News Corp. - because I am having trouble truly deciding what I think about it. As a technology journalist, the concept fascinates me. The iPad was, after all, said to be the publishing industry's savior. As a reader, though, I wasn't all that interested.