New Penton Smartreach Audience Extension Provides Expanded Reach For Business-To-Business Marketers

Dec 15, 2015

Penton, an information services company, announced the launch of Penton SmartReach Audience Extension, which it says will provide business-to-business marketers with the ability to better target and convert new customers through email and websites. The expanded capability of Penton SmartReach helps marketers reach the company's 20 million business decision makers when they are browsing the web, and reinforce brand messaging across more than 16 major vertical markets.

Penton says SmartReach Audience Extension provides the ability to precisely target audiences through deep data sets that provide intelligence across more than 1,000 key firmographic and demographic differentiators. Marketers can hyper-target ad messages to reinforce branding, so ads are displayed wherever a potential customer travels online.

With access to more than 98% of online display inventory, Penton says Audience Extension serves more than one billion impressions annually. Site and email targeting consistently outperforms other forms of display advertising, helping marketers get the most out of their ad spending by focusing impressions on high quality Penton audiences.

As part of Penton SmartReach, the company says advertising always runs on brand-safe inventory with the ability to proactively target comScore's top 1,000 sites, contextual channels or other brand-safe site lists.