New App Studio Enables Digital Publishing with HTML5 via the Cloud

Oct 16, 2012

Quark announced the new App StudioTM, the next generation digital publishing solution. By combining the market-leading HTML5 technology from the recent acquisition of PressRun with Quark's existing digital publishing technology, App Studio is now the only digital publishing solution that allows users to create customized apps with HTML5, QuarkXPress, InDesign, and XML.

Through a managed cloud environment, designers, authors, and extended teams are able to collaborate to create rich, interactive content that can be delivered across multiple platforms and devices.

App Studio helps designers and content creators make the leap to the next generation, HTML5-based approach to app creation. First generation digital publishing solutions use a large portion of native app functionality combined with images of rasterized text and overlaid interactivity, much like an interactive PDF. In contrast, the next generation App Studio approach, takes a hybrid approach that brings consumers engaging and familiar smartphone and tablet features along with the advantages of HTML5.

App Studio will be available in the next 30 days.